Facelift for Urokinase and metoject
Scientific precision became the starting point for a more distinctive visual language.
Challenge
Urokinase and metoject needed a fresher visual presence for a highly specialized medical audience. The work had to be distinctive while remaining precise, credible, and grounded in the science behind each treatment.
Approach
I started with the molecular structures and translated the effect of each active agent into an ownable visual world. Scientific research became the foundation for expressive key visuals and precise 3D product imagery.
Impact
Both brands gained recognizable visual systems that communicate efficacy without sacrificing the clarity and confidence expected by doctors and clinicians.
My contribution
I researched the scientific context, developed the visual concepts, and created the key visuals and 3D product renderings as Senior Art Director.
Credits
- Agency
- Department M
- Creative Director
- Joi Regenstein, Daniel Popken
- Senior AD
- Jonas Schmidt
- Software
- Cinema 4D