Getting a new generation excited about table tennis
To reach a younger generation, table tennis had to look as fast as it feels.
Challenge
LMC’s BeDifferenTT magazine wanted to introduce young players to table tennis as a culture, not only a competitive sport. It needed a key visual with the speed and attitude of its audience—and it was needed fast.
Approach
I built the image around the sport’s explosive rhythm: sharp movement, luminous energy, and a contemporary editorial attitude. A real-time 3D workflow made rapid creative decisions possible without diluting the idea.
Impact
The final key visual was created and delivered within hours, giving the magazine an energetic image capable of opening its first conversation with a younger audience.
My contribution
I developed, art-directed, rendered, and delivered the complete key visual as Senior Art Director.
Credits
- Agency
- Department M
- Creative Director
- Daniel Popken
- Senior AD
- Jonas Schmidt
- Software
- Cinema 4D & Cycles 4D
- Website
- LMC Online Mag