Jonas Schmidt
Back

A telecoms startup with a 30-year history

Client
FONtevo
Role
Senior Art Direction · Brand storytelling

How do you launch a new brand that already carries thirty years of experience?

Challenge

FONtevo was entering international markets as a new brand backed by three decades of Auerswald expertise. The launch had to feel fresh and ambitious without pretending that this experience did not exist.

Fontevo imagefilm screencap - text in front of a cyan background: IP-based telecommunications with excellent references with an exploding confetti particle effect

Approach

We framed FONtevo as a start-up arriving with an unusual advantage: it had already earned its credentials. An award-filled launch story connected entrepreneurial energy with established technical confidence.

Fontevo imagefilm screencap - two telephones alongside two illustrated cut-outs of 1. a business woman and 2. two sales co-workers discussing graph bar with success in flip chart
Fontevo imagefilm screencap - two young business employees standing next to each other
Fontevo imagefilm screencap - an orange line follows through a server room with the fontevo logo on the wall

Impact

The concept gave the new brand a memorable point of view and a narrative that could introduce its heritage without making it feel traditional.

My contribution

I developed the brand and image-film concept as Senior Art Director and helped translate the launch idea into its visual storytelling.

Credits

Agency
Department M
Creative Director
Daniel Popken
Senior AD
Jonas Schmidt
Junior AD
Niklas Nadollek