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Increasing workout performance with the power of algorithms
Digital coaching only works when the technology feels unmistakably human.
Challenge
ZANUM combines algorithms, weekly goals, and the expertise of real trainers. The launch experience needed to make that technology feel personal, motivating, and easy to understand.
Approach
We put the relationship between athlete, coach, and adaptive workout at the center. Strong portraits and clear product moments introduced the people behind the platform, while a distinctive timer sound extended the experience beyond the screen.
Impact
The website gave the new product a human face and one coherent launch story across interface, imagery, and sound.
My contribution
As Senior Art Director, I shaped the visual direction of the website and created the alarm sound for the ZANUM Timer.
Credits
- Agency
- Department M
- Creative Director
- Daniel Popken
- Senior AD
- Jonas Schmidt
- Junior AD
- Niklas Nadollek
- Frontend
- Johannes Kees
- Website
- ZANUM