Introducing the next generation of training equipment
A complex training platform needed one simple, kinetic idea.
Challenge
milon’s Connected Training System links an entire training floor through data—but that invisible exchange was difficult to explain at a glance. At FIBO, the story had to work instantly across a busy exhibition space, product demonstrations, and film.
Approach
We turned the flow of training data into motion. A precisely art-directed particle system became the central visual metaphor: energetic enough to express movement, structured enough to explain connection, and flexible enough to travel between media.
Impact
One visual language connected the exhibition booth, product films, and system presentation, making an abstract platform visible through a coherent spatial and moving experience.
My contribution
As Senior Art Director, I developed the key visual with the creative team and translated it into the booth experience and product communication.
Credits
- Agency
- Department M
- Creative Director
- Daniel Popken
- Senior AD
- Jonas Schmidt
- Junior AD
- Niklas Nadollek
- Website
- FIBO 2018 review