Challenge

Our task was to develop a keyvisual concept for milons new "Connected Training System" (CTS), a centralized platform that establishes digital links between milons interconnected training equipment. Since milon wanted to showcase the CTS at the FIBO, the world's largest trade show for fitness, wellness and health, we also designed the exhibition booth and product demonstration videos.

Solution

Since motion is a core concept of milons training equipment we developed a dynamic keyvisual. Trapcode Particular offered a lot control to art direct the movement and behaviour of the particles, which represent the data shared inside the CTS.

Credits

Agency

Department M

Creative Director

Daniel Popken

Senior AD

Jonas Schmidt

Junior AD

Niklas Nadollek