Challenge

The SDA SE supports the developments of a new standard for digital services for the insurance industry. Incorporating service-dominant architecture into its open-source platform, SDA SE allows companies to easily integrate existing IT systems and processes.

Solution

My goal was to develop a visual concept that represents the SDA SE core services and flexibility of the SDA platform. With Cinema 4D and the amazing plugin Trypogen I built a procedural keyvisual-rig which can output infinite variations.

The screenshot shows a mockup device overview featuring: laptop, tablet and smartphone
The screenshot shows the header section featuring the generative keyvisual.
The screenshot shows the SDA SE solution section with text and diagrams, e.g. the data lake.
The screenshot shows SDA SE cases. For example: services for the health sector, insurance companies and downloadable scientific articles
The screenshot shows the footer section with contact to SDA SE and social media profiles

Credits

Agency

Department M

Creative Director

Joi Regenstein, Daniel Popken

Senior AD

Jonas Schmidt

Devs

Johannes Kees, Joachim Stehmann

Website

SDA SE
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