Challenge

As part of its imaginative marketing strategy the Bitburger brewery group is producing a new promotion at the POS. By collecting the right national flags, printed in the crown cap, FIFA World Cup 2014 fans can win a trip in the fan aircraft to Brazil.

Solution

Airberlin has introduced its new "Fan Force One" Airbus A320 logo jet in association with Bitburger. Even in 2021 the "Fan Force One" online community is still thriving.

The print ad shows German football fans celebrating in front of the FAN FORCE ONE branded aircraft that says 'Wenn aus Kronkoren Fan Force One-Tickets werden.'
The keyvisual shows a stylized plane and the words FAN FORCE ONE representing the national colours of the German flag.
The FAN FORCE ONE Air Berlin plane after take off.
Four pictures collage that shows 'Behind the scenes' covering the plane with FAN FORCE ONE branding

Credits

Agency

Jung von Matt/Alster

Creative Director

Simon Hiebl

Art Director

Jonas Schmidt
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