Challenge

The Liebherr Masters College (LMC) has made its mission to professionally promote young table tennis talent. The new lifestyle magazine of the LMC "BeDifferenTT" sets out to find exciting and entertaining table tennis content. My task was to create a strong keyvisual to get their target group excited.

Solution

Thanks to Cinema 4D and the powerful real-time preview of the Cycles rendering engine I was able to create, render and deliver the final keyvisual within hours.

The screenshot shows the website header featuring the keyvsual and a snippet of the masonry grid gallery.
The rendering shows the slogan 'Be Different' - written in neon light letters.

Credits

Agency

Department M

Creative Director

Daniel Popken

Senior AD

Jonas Schmidt

Software

Cinema 4D & Cycles 4D

Website

LMC Online Mag
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