Ricola's aim is to strengthen its position as the world's leading brand of quality herb drops. It's well known "who invented it" - and this campaign responds to the question: "What did Ricola invent?" Ricola's new brand claim is "Famous for its Chrüterchraft".


For "Chrüterchraft" I designed the layout guidelines. The TV campaign is supported by digital, print and POS activities.

The ad shows a kissing couple in a subway train station. The headline says 'Chrüterchraft tastes great. Swiss for ricolas magic herb blend.'



Jung von Matt/Alster

Creative Director

Tom Hauser, David Leinweber, Sören Porst

Senior AD

Steffen König

Senior Copy

Christian Meyer

Art Director

Jonas Schmidt