Challenge

medac specializes in therapeutic agents for fibrinolysis and other treatments. The medac brands "Urokinase" and "metoject" needed new keyvisuals and 3D product renderings. Tailored for medacs highly specialized target group: doctors and clinicians.

Solution

To showcase the efficacy of both active agents I wanted to visualize the positive effect in a smart, unseen way. I investigated the molecular structures to back up my visual concept with scientific facts.

Credits

Agency

Department M

Creative Director

Joi Regenstein, Daniel Popken

Senior AD

Jonas Schmidt

Software

Cinema 4D