Challenge

medac specializes in therapeutic agents for fibrinolysis and other treatments. The medac brands "Urokinase" and "metoject" needed new keyvisuals and 3D product renderings. Tailored for medacs highly specialized target group: doctors and clinicians.

Solution

To showcase the efficacy of both active agents I wanted to visualize the positive effect in a smart, unseen way. I investigated the molecular structures to back up my visual concept with scientific facts.

Mockup nof three redesigned brochures featuring 3D still renderings of stylized human figures in motion.
The 3D rendering shows Urokinase packshots and vials in five different strengths.
The rendering shows the Urokinase medac keyvisual: a stylized dissolving blood cloth with woven structure.

Credits

Agency

Department M

Creative Director

Joi Regenstein, Daniel Popken

Senior AD

Jonas Schmidt

Software

Cinema 4D
Prev Next